2016 ARAW Values Awards Winners for Website and Social Media

 

# COMPETITION DIVISION  ENTRANT DIVISION FORMAT MEDIA CAT. TITLE  CATEGORY 
               
ADVOCACY COMMUNICATIONS*
347 Advocacy Communications PUBLICIS JIMENEZBASIC Industry Single Entry Direct Communications/Activation Poem Calls Love of Country and Respect for National Customs and Traditions
16 Advocacy Communications Go Motion Productions Industry Single Entry Digital/Interactive Redesign Manila Respect for Law and Authority and Promotion of Self-discipline
               
BRANDED COMMUNICATIONS*
525 Branded Communications Filmex Industry Single Entry TV/Cinema Crossover Respect for Law and Authority and Promotion of Self-discipline
250 Branded Communications Estima Inc. Industry Single Entry TV/Cinema Pagpugay Love of Country and Respect for National Customs and Traditions

 

  # ENTRANT DIVISION FORMAT MEDIA CAT. TITLE  CATEGORY 
               
  ADVOCACY COMMUNICATIONS  
1 420 TBWASantiago Mangada Puno Industry Multimedia Print, OOH/Merchandising and Promo Collaterals, Digital/Interactive Dirty Water Color Concern for and Preservation of the Environment
2 221 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive #staynegatHIVe Respect and Care for Life and Dignity and the Rights of All
3 205 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive MILLENNIALS FOR MARTIAL LAW Commitment to Truth, Honesty and Integrity
4 456 MullenLowe Philippines Industry Single Entry Direct Communications/Activation Surf Labahan Concern for and Preservation of the Environment
5 241 DDB Tribal Worldwide Phils. Industry Multimedia Print, OOH/Merchandising and Promo Collaterals, Direct Communications/Activation, Digital/Interactive Knockout Domestic Violence Respect and Care for Life and Dignity and the Rights of All
6 338 PUBLICIS JIMENEZBASIC Industry Single Entry Digital/Interactive Art Lotto Respect and Care for Life and Dignity and the Rights of All
7 220 TBWASantiago Mangada Puno Industry Single Entry OOH/Merchandising and Promo Collaterals Coconut Love of Country and Respect for National Customs and Traditions
               
  BRANDED COMMUNICATIONS  
1 280 TBWASantiago Mangada Puno Industry Single Entry OOH/Merchandising and Promo Collaterals Water Billboard /The Vetiver Project Concern for and Preservation of the Environment
2 170 Leo Burnett Group Manila Industry Single Entry Direct Communications/Activation Direct - Early Risers Love of Country and Respect for National Customs and Traditions
3 215 DDB Philippines Industry Single Entry Digital/Interactive Mang Inasal Buwan ng Wika Love of Country and Respect for National Customs and Traditions
4 35 Leo Burnett Group Manila Industry Single Entry Digital/Interactive Early Risers Love of Country and Respect for National Customs and Traditions
5 178 MCCANN WORLDGROUP Industry Single Entry Digital/Interactive Ang Sarap ang Saya Maging Pilipino Love of Country and Respect for National Customs and Traditions
6 183 McCann Worldgroup Philippines Inc. Industry Single Entry Digital/Interactive Almusal Reverence for Family Unit or Marriage or Responsible Parenthood
7 41 Leo Burnett Group Manila Industry Single Entry Digital/Interactive The Boat Love of Country and Respect for National Customs and Traditions
8 464 IXM Industry Single Entry Digital/Interactive Halaga ng Boto Mo Commitment to Truth, Honesty and Integrity
9 244 Estima Inc. Industry Single Entry Digital/Interactive Pagpugay Digital Love of Country and Respect for National Customs and Traditions
10 177 McCann Worldgroup Philippines Inc. Industry Single Entry Digital/Interactive "Dayo" - Embracing the Heart of Filipino Christmas Love of Country and Respect for National Customs and Traditions
11 169 Leo Burnett Group Manila Industry Single Entry Direct Communications/Activation Direct - The Boat Love of Country and Respect for National Customs and Traditions
12 306 NuWorks Interactive Labs, Inc. Industry Single Entry Digital/Interactive SkyFlakes Election Campaign "#AsahanMo" Online Video Commitment to Truth, Honesty and Integrity
13 465 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals Halaga ng Boto Mo Commitment to Truth, Honesty and Integrity
14 36 Leo Burnett Group Manila Industry Single Entry Digital/Interactive McTollbooth Love of Country and Respect for National Customs and Traditions
15 179 McCann Worldgroup Philippines Inc. Industry Single Entry Digital/Interactive `RPRSNT Pinoy!` (Independence Day Celebration) Love of Country and Respect for National Customs and Traditions

 

  # ENTRANT DIVISION FORMAT MEDIA CAT. TITLE  CATEGORY 
               
  ADVOCACY COMMUNICATIONS  
1 34 BBDO GUERRERO Industry Single Entry Digital/Interactive Your Touch is enough, Mom Reverence for Family Unit or Marriage or Responsible Parenthood
2 38 ABS-CBN Corporation Industry Single Entry TV/Cinema "Choose Philippines Docu" Love of Country and Respect for National Customs and Traditions
3 455 MullenLowe Philippines Industry Single Entry Direct Communications/Activation SM Eco Bag Exhibit Concern for and Preservation of the Environment
4 96 ABS-CBN Corporation Industry Single Entry Digital/Interactive #AralNgEDSA Commitment to Truth, Honesty and Integrity
5 355 DDB Tribal Worldwide Phils. Industry Single Entry Digital/Interactive Knockout Domestic Violence Respect and Care for Life and Dignity and the Rights of All
6 468 IXM Industry Single Entry Radio Walang App Para Dyan Song Love of Country and Respect for National Customs and Traditions
7 517 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals Seachet Puno Concern for and Preservation of the Environment
8 285 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive I Have a Mental Health Problem Respect and Care for Life and Dignity and the Rights of All
9 122 ABS-CBN Corporation Industry Single Entry TV/Cinema ABS-CBN EDSA Black Screen Respect and Care for Life and Dignity and the Rights of All
10 264 GMA Network, Inc. Industry Single Entry TV/Cinema Champion Tapat Dapat Halasan Respect and Care for Life and Dignity and the Rights of All
11 458 IXM Industry Single Entry Print Transcriptures: Love Love of God and Respect for Religious Beliefs
12 460 IXM Industry Single Entry Print Transcriptures: Forgive Love of God and Respect for Religious Beliefs
13 104 GMA Network, Inc. Industry Multimedia TV, Radio, OOH/Merchandising and Promo Collaterals, Direct Communications/Activation, Digital/Interactive #HeartOverHate Respect and Care for Life and Dignity and the Rights of All
14 219 TBWASantiago Mangada Puno Industry Single Entry OOH/Merchandising and Promo Collaterals Mango Love of Country and Respect for National Customs and Traditions
15 222 TBWASantiago Mangada Puno Industry Single Entry OOH/Merchandising and Promo Collaterals Carrot Love of Country and Respect for National Customs and Traditions
16 533 Campaigns & Grey Industry Single Entry Digital/Interactive On the Go Respect and Care for Life and Dignity and the Rights of All
17 266 GMA Network, Inc. Industry Single Entry TV/Cinema Champion Tapat Dapat Teacher Fe (2015) Commitment to Truth, Honesty and Integrity
18 155 BBDO GUERRERO Industry Single Entry Digital/Interactive JOHNNIE WALKER KEEP WALKING PHILIPPINES Love of Country and Respect for National Customs and Traditions
19 203 ABS-CBN Corporation Industry Single Entry TV/Cinema SID Summer Halalan Commitment to Truth, Honesty and Integrity
20 236 DDB Tribal Worldwide Phils. Industry Single Entry OOH/Merchandising and Promo Collaterals Glory Respect and Care for Life and Dignity and the Rights of All
21 541 Ace Saatchi & Saatchi Manila Industry Single Entry Digital/Interactive Your Time Could Extend His Time #MakeTimeForDad Reverence for Family Unit or Marriage or Responsible Parenthood
22 459 IXM Industry Single Entry Print Transcriptures: Kind Love of God and Respect for Religious Beliefs
23 235 DDB Tribal Worldwide Phils. Industry Single Entry OOH/Merchandising and Promo Collaterals Doom Respect and Care for Life and Dignity and the Rights of All
24 110 ABS-CBN Corporation Industry Multimedia TV, OOH/Merchandising and Promo Collaterals, Digital/Interactive PopeTYSM Love of God and Respect for Religious Beliefs
25 103 Abracadabra, Inc. Industry Single Entry Digital/Interactive Gabbie Reverence for Family Unit or Marriage or Responsible Parenthood
26 409 PUBLICIS JIMENEZBASIC Industry Single Entry TV/Cinema Lucky Me The Most Disturbing Dinner Reverence for Family Unit or Marriage or Responsible Parenthood
27 17 Go Motion Productions Industry Single Entry Digital/Interactive Ribbon Love of Country and Respect for National Customs and Traditions
               
  BRANDED COMMUNICATIONS  
1 83 GMA Network, Inc. Industry Single Entry TV/Cinema GMA Christmas Short Film: Regalo (Yakult) Love of Country and Respect for National Customs and Traditions
2 279 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive How To Be Friends Again After The Elections Respect for Law and Authority and Promotion of Self-discipline
3 97 Ogilvy&Mather Philippines Industry Single Entry Digital/Interactive #WhatIsMotherhood Reverence for Family Unit or Marriage or Responsible Parenthood
4 330 NuWorks Interactive Labs, Inc. Industry Single Entry Digital/Interactive From Brand Boycott to Brand Love Love of Country and Respect for National Customs and Traditions
5 523 Filmex Industry Single Entry Digital/Interactive My First Teacher Reverence for Family Unit or Marriage or Responsible Parenthood
6 327 ABS-CBN Global Ltd. Industry Single Entry TV/Cinema Galing ng Pilipino Love of Country and Respect for National Customs and Traditions
7 438 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive ACES Christmas Santa Love of Country and Respect for National Customs and Traditions
8 278 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive My First Teacher Reverence for Family Unit or Marriage or Responsible Parenthood
9 216 Dentsu Jayme Syfu Industry Single Entry Direct Communications/Activation The Power Bank Book Concern for and Preservation of the Environment
10 224 DDB Tribal Worldwide Phils. Industry Single Entry Direct Communications/Activation Uplift - DESIGN Love of Country and Respect for National Customs and Traditions
11 284 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive The Making of Ambisyon Natin Love of Country and Respect for National Customs and Traditions
12 243 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive On Mothers Day Reverence for Family Unit or Marriage or Responsible Parenthood
13 300 Dentsu Jayme Syfu Industry Single Entry TV/Cinema Ambisyon Natin Video Country Love of Country and Respect for National Customs and Traditions
14 86 GMA Network, Inc. Industry Single Entry TV/Cinema GMA Christmas Short Films: Happiest Pinoy (Winston) Respect and Care for Life and Dignity and the Rights of All
15 522 Filmex Industry Single Entry Digital/Interactive Make Time for Dad Reverence for Family Unit or Marriage or Responsible Parenthood
16 91 GMA Network, Inc. Industry Single Entry TV/Cinema GMA Christmas Short Films: Happiest Pinoy (Rommel1) Respect and Care for Life and Dignity and the Rights of All
17 262 PUBLICIS MANILA, INC. Industry Single Entry TV/Cinema Bear Brand - Bridge Love of Country and Respect for National Customs and Traditions
18 175 MCCANN WORLDGROUP Industry Single Entry Digital/Interactive Entrance Exam Reverence for Family Unit or Marriage or Responsible Parenthood
19 293 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive Miss Nothing Reverence for Family Unit or Marriage or Responsible Parenthood
20 451 MullenLowe Philippines Industry Single Entry Digital/Interactive Krem-Top Bida Changer Love of Country and Respect for National Customs and Traditions

 

  # ENTRANT DIVISION FORMAT MEDIA CAT. TITLE  CATEGORY 
               
  ADVOCACY COMMUNICATIONS  
1 261 GMA Network, Inc. Industry Single Entry TV/Cinema Champion Tapat Dapat Update Campaign (2015) Respect and Care for Life and Dignity and the Rights of All
2 515 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals Trash Talk Concern for and Preservation of the Environment
3 446 TBWASantiago Mangada Puno Industry Single Entry Direct Communications/Activation Heirloom Rice Project Concern for and Preservation of the Environment
4 431 DDB MNL Industry Single Entry Direct Communications/Activation No More Hiding-Short Film Respect and Care for Life and Dignity and the Rights of All
5 268 GMA Network, Inc. Industry Single Entry TV/Cinema Champion Tapat Dapat Update Campaign Love of Country and Respect for National Customs and Traditions
6 146 Abracadabra, Inc. Industry Single Entry Digital/Interactive The West Valley Point Concern for and Preservation of the Environment
7 316 IXM Industry Single Entry Direct Communications/Activation #PrayPaMore Stickers Love of God and Respect for Religious Beliefs
8 462 IXM Industry Single Entry Print Respe2All: Christian Love of God and Respect for Religious Beliefs
9 428 GMA Network, Inc. Industry Single Entry TV/Cinema Dapat Tama! Commitment to Truth, Honesty and Integrity
10 148 Ripple8 Industry Single Entry TV/Cinema PLDT Gabay Guro Crossover Video Respect and Care for Life and Dignity and the Rights of All
11 188 ABS-CBN Corporation Industry Single Entry TV/Cinema ABS-CBN EDSA Heroes Confetti Love of Country and Respect for National Customs and Traditions
12 32 ABS-CBN Corporation Industry Single Entry TV/Cinema DZMM PamilyaSerye Commitment to Truth, Honesty and Integrity
13 452 MullenLowe Philippines Industry Single Entry Digital/Interactive Magkano ang Boto Mo Respect for Law and Authority and Promotion of Self-discipline
14 234 ABS-CBN Corporation Industry Single Entry TV/Cinema Pusong Palaban ng Lahing Pilipino (Sports+Action Station ID) Love of Country and Respect for National Customs and Traditions
15 163 ABS-CBN Corporation Industry Single Entry TV/Cinema ABS-CBN EDSA Testimonial Susan Quimpo Respect and Care for Life and Dignity and the Rights of All
16 230 DDB Tribal Worldwide Phils. Industry Single Entry OOH/Merchandising and Promo Collaterals Dark side-OOH Concern for and Preservation of the Environment
17 470 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals It's Not Costume, It's Culture: Relic Love of Country and Respect for National Customs and Traditions
18 206 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive MILLENNIALS FOR MARTIAL LAW-Cornerstone 5 Respect and Care for Life and Dignity and the Rights of All
19 423 Globe Telecom Industry Single Entry Digital/Interactive #LetDadKnow Reverence for Family Unit or Marriage or Responsible Parenthood
20 390 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals Seachet "Poste" Concern for and Preservation of the Environment
21 374 Unilever Philippines Industry Single Entry Direct Communications/Activation 1 Million Clean Toilets Movement - World Toilet Day 2015 Respect and Care for Life and Dignity and the Rights of All
22 273 PUBLICIS MANILA, INC. Industry Single Entry Digital/Interactive Milo Message of Hope Respect and Care for Life and Dignity and the Rights of All
23 516 IXM Industry Single Entry OOH/Merchandising and Promo Collaterals Seachet Poste Concern for and Preservation of the Environment
24 461 IXM Industry Single Entry Print Respe2All: Islam Love of God and Respect for Religious Beliefs
25 228 DDB Tribal Worldwide Phils. Industry Single Entry Direct Communications/Activation Dark side-DESIGN Concern for and Preservation of the Environment
26 133 Leo Burnett Group Industry Single Entry Radio Kindness Hyperloop Respect and Care for Life and Dignity and the Rights of All
27 252 GMA Network, Inc. Industry Single Entry TV/Cinema GMA Share The Love Love of Country and Respect for National Customs and Traditions
28 453 MullenLowe Philippines Industry Single Entry Direct Communications/Activation Rexona Pinoy Movers Love of Country and Respect for National Customs and Traditions
29 114 Leo Burnett Group Industry Single Entry OOH/Merchandising and Promo Collateral Pinuno Love of Country and Respect for National Customs and Traditions
               
  BRANDED COMMUNICATIONS  
1 538 Ace Saatchi & Saatchi Manila Industry Single Entry TV/Cinema PLDT FamCam Prayer 45s Reverence for Family Unit or Marriage or Responsible Parenthood
2 171 Leo Burnett Group Manila Industry Single Entry Direct Communications/Activation Direct - McTollbooth Love of Country and Respect for National Customs and Traditions
3 277 PUBLICIS MANILA, INC. Industry Single Entry TV/Cinema Rebisco Sandwich Tres Hermanos Reverence for Family Unit or Marriage or Responsible Parenthood
4 552 PUBLICIS JIMENEZBASIC Industry Multimedia TV, Print, Direct Communications/Activation, Digital/Interactive The Beautiful Truth Commitment to Truth, Honesty and Integrity
5 116 Leo Burnett Group Industry Single Entry Digital/Interactive Tibay Mo Inspirasyon Ko! Reverence for Family Unit or Marriage or Responsible Parenthood
6 412 PUBLICIS JIMENEZBASIC Industry Single Entry TV/Cinema Globe x Star Wars Reverence for Family Unit or Marriage or Responsible Parenthood
7 524 Filmex Industry Single Entry TV/Cinema Bridge Respect and Care for Life and Dignity and the Rights of All
8 223 DDB Tribal Worldwide Phils. Industry Single Entry OOH/Merchandising and Promo Collaterals Uplift Love of Country and Respect for National Customs and Traditions
9 290 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive ACCEPTED Respect and Care for Life and Dignity and the Rights of All
10 218 DDB Philippines Industry Single Entry Direct Communications/Activation FIBA Olympic Qualifying Tournament Bid Kit Love of Country and Respect for National Customs and Traditions
11 189 MCCANN WORLDGROUP Industry Single Entry Digital/Interactive Mama's Girl Reverence for Family Unit or Marriage or Responsible Parenthood
12 276 PUBLICIS MANILA, INC. Industry Single Entry TV/Cinema Nido Fortigrow Sharapova Reverence for Family Unit or Marriage or Responsible Parenthood
13 102 Abracadabra, Inc. Industry Single Entry Digital/Interactive Judgmental Reverence for Family Unit or Marriage or Responsible Parenthood
14 43 Abracadabra, Inc. Industry Single Entry Digital/Interactive Remit Reverence for Family Unit or Marriage or Responsible Parenthood
15 454 MullenLowe Philippines Industry Single Entry TV/Cinema Bisita Respect and Care for Life and Dignity and the Rights of All
16 101 MRM//McCann Industry Single Entry Digital/Interactive BEAR BRAND Adult Plus: "Hugot Trabaho/Breaking Point" Respect and Care for Life and Dignity and the Rights of All
17 494 IXM Industry Single Entry Direct Communications/Activation Worse Kind of Traffic Respect and Care for Life and Dignity and the Rights of All
18 521 Filmex Industry Single Entry Digital/Interactive My First Teacher Love of Country and Respect for National Customs and Traditions
19 439 TBWASantiago Mangada Puno Industry Single Entry Digital/Interactive Passion at Play Love of Country and Respect for National Customs and Traditions
20 157 GMA Network, Inc. Industry Single Entry TV/Cinema GMA Christmas Short Film "Karga" (Load) Commitment to Truth, Honesty and Integrity
21 450 MullenLowe Philippines Industry Single Entry Digital/Interactive Gulpihan sa 7-Eleven Respect for Law and Authority and Promotion of Self-discipline
22 145 J. Walter Thompson Philippines Industry Single Entry Digital/Interactive Duty Calls Reverence for Family Unit or Marriage or Responsible Parenthood
23 532 Ogilvy & Mather Philippines Industry Multimedia TV, Print, Direct Communications/Activation, Digital/Interactive The Heart of the Filipino Love of Country and Respect for National Customs and Traditions
24 376 Aspac Creative Communications, Inc. Industry Single Entry Digital/Interactive Inspiring Success Love of Country and Respect for National Customs and Traditions
25 486 IXM Industry Single Entry Print iColor-Make the Cut for Kitchie Respect and Care for Life and Dignity and the Rights of All
26 520 Filmex Industry Single Entry TV/Cinema Google Map Love of Country and Respect for National Customs and Traditions
27 258 PUBLICIS JIMENEZBASIC Industry Single Entry TV/Cinema ASAHAN MO Respect and Care for Life and Dignity and the Rights of All
28 93 Ogilvy&Mather Philippines Industry Single Entry Direct Communications/Activation Learning Boats of Leyte Respect and Care for Life and Dignity and the Rights of All
29 298 Dentsu Jayme Syfu Industry Single Entry TV/Cinema Ambisyon Natin Video Intro Love of Country and Respect for National Customs and Traditions
30 519 Filmex Industry Single Entry TV/Cinema Accepted Commitment to Truth, Honesty and Integrity
31 20 Go Motion Productions Industry Single Entry Digital/Interactive Kakaibang Pasko Mula sa Biogesic Reverence for Family Unit or Marriage or Responsible Parenthood
32 487 IXM Industry Single Entry Print iColor-Make the Cut for Aileen Respect and Care for Life and Dignity and the Rights of All
33 398 PJ Lhuillier, Inc. Industry Multimedia TV, Radio, OOH/Merchandising and Promo Collaterals, Digital/Interactive 2016 Cebuana Lhuillier Remittance TVC Campaign Reverence for Family Unit or Marriage or Responsible Parenthood
34 294 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive POLL VOLUNTEER Love of Country and Respect for National Customs and Traditions
35 354 DDB Tribal Worldwide Phils. Industry Single Entry Digital/Interactive Pinag-isang Puso Love of Country and Respect for National Customs and Traditions
36 302 Dentsu Jayme Syfu Industry Single Entry Digital/Interactive THE GOOD EXPERIMENT Reverence for Family Unit or Marriage or Responsible Parenthood
37 433 DDB Philippines Industry Multimedia TV, Print, Direct Communications/Activation, Digital/Interactive Own It Respect and Care for Life and Dignity and the Rights of All
38 181 McCann Worldgroup Philippines Inc. Industry Single Entry Digital/Interactive Da Best ang Nanay Ko Reverence for Family Unit or Marriage or Responsible Parenthood
39 501 IXM Industry Single Entry Print Dictate and Drive: Clay Respect for Law and Authority and Promotion of Self-discipline
40 448 MullenLowe Philippines Industry Single Entry Digital/Interactive Baon Reverence for Family Unit or Marriage or Responsible Parenthood
41 359 Ogilvy & Mather Philippines Industry Single Entry TV/Cinema The Heart of the Filipino - Local Destinations Love of Country and Respect for National Customs and Traditions

 

STUDENT COMPETITION DIVISION
           
           
# COMPETITION DIVISION  ENTRANT MEDIA CAT. TITLE  CATEGORY 
245 Advocacy Communications AV017 Print Bahay-Kulang Reverence for Family Unit or Marriage or Responsible Parenthood
214 Advocacy Communications AV023 Print The Modern Spoliarium Respect and Care for Life and Dignity and the Rights of All
65 Advocacy Communications AV030 Print LOVE GOD like you LOVE your WIFI Love of God and Respect for Religious Beliefs
131 Advocacy Communications AV038 Print Siya Ang Sagot Love of God and Respect for Religious Beliefs